How Believe II Be Began: A Friendship, a Vision, and a Belief in Children
Every meaningful journey begins somewhere. Ours began with a friendship, a shared curiosity about the power of our thoughts, and a simple belief: the lessons that shape our lives shouldn’t have to wait until adulthood.
Long before Believe II Be™ became a children’s book brand, we were two friends, Heidi Dietrich and Marla Escobedo, sharing conversations about life, family, personal growth, and the possibilities that come from changing the way we think.
We were mothers, friends, and lifelong learners. We loved discovering new ideas through books, journaling, and conversations over coffee. Again and again, we found ourselves returning to the same subjects: mindset, attitude, habits, and the incredible influence our thoughts can have on our everyday lives.
And somewhere along the way, one question kept coming back to us.
Why Should Children Have to Wait Until Adulthood?
As we explored personal development and the importance of daily habits, we began thinking about how valuable these ideas could be for children.
What if children learned early that their thoughts influence their feelings, their feelings influence their actions, and their repeated actions can become habits?
What if we could introduce these concepts through characters, imagination, and storytelling rather than lectures?
We believed children deserved tools that could help them understand themselves, navigate difficult moments, and recognize their ability to make positive choices.
The more we talked about it, the more we realized this was something we wanted to create together.
From Conversations to a Children’s Story
Our earliest conversations about these ideas date back to 2013. Over the years, the vision continued to grow through countless discussions, notes, books, and moments of inspiration.
By 2018, we were actively developing the story that would eventually become Skylar’s Attitude & Mr. Habits the Rabbit.
We imagined a young girl learning to understand her thoughts and emotions, guided by a lovable rabbit who could help her discover the power of positive habits.
That little rabbit became Mr. Habits.
And the girl at the center of our story became Skylar.
Our goal was never to suggest that children should feel happy all the time. We wanted them to understand that all feelings are part of being human—and that they can learn ways to respond to those feelings with awareness, patience, and confidence.
The Meaning Behind Believe II Be
As our vision took shape, so did the philosophy behind our name.
What You Believe, You Become.
Those words express the heart of Believe II Be™.
We believe that the thoughts children practice, the attitudes they develop, and the habits they build can influence how they see themselves and the world around them.
Our guiding phrase, Set. Mind. Believe. Be.™, reminds us that meaningful growth begins with awareness and intention.
Through storytelling, we hope to make these ideas approachable, memorable, and fun for young readers.
A Dream Becomes a Book
In August 2026, after years of dreaming, writing, revising, and bringing our characters to life, we celebrated the release of our first children’s book, Skylar’s Attitude & Mr. Habits the Rabbit.
Seeing Skylar, Mr. Habits, and Stella the Star come together in a finished book was an unforgettable milestone.
But for us, this journey has always been about something bigger than publishing a story.
It’s about planting little seeds of confidence, kindness, self-awareness, and positive thinking that children can carry with them as they grow.
And This Is Just the Beginning
Believe II Be was built on friendship, perseverance, and the belief that small lessons can make a lasting difference.
We’re grateful to everyone who has encouraged us along the way, and we’re excited to continue sharing stories and resources that inspire growing minds.
Thank you for being part of our journey.
With gratitude,
Heidi & Marla
Co-Founders, Believe II Be™
Discover our first children’s book, Skylar’s Attitude & Mr. Habits the Rabbit, and meet the characters who brought our vision to life.
